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by Scalovate

Value Packed Session

Brand Audit &
assurance Workshop

2-hour workshop designed to deep-dive into your brand’s core and emerge with clarity and confidence. Through interactive exercises, insightful discussions, and expert guidance, we’ll unveil your brand’s strengths, weaknesses, and hidden potential.

Who Should Attend

This workshop is designed for individuals and teams who are invested in building strong, impactful brands. If you fall into any of the following categories, attending this workshop can provide valuable insights and actionable strategies:

  • Brand marketers responsible for crafting effective messaging, campaigns, and brand experiences.
  • Content creators seeking to refine their brand storytelling and align their work with core values.
  • Social media managers looking to strengthen their brand voice and engagement strategies.
  • Marketing directors wanting to gain a comprehensive understanding of their brand health and identify areas for improvement.
  • Individuals responsible for overseeing and managing all aspects of a brand, including positioning, communication, and reputation.
  • Product managers seeking to ensure their products are aligned with the brand vision and resonate with the target audience.
  • Brand identity specialists working to maintain brand consistency across all touchpoints.
  • Brand strategists looking to refresh their brand strategy and develop a clear roadmap for the future.
  • Founders seeking to establish a strong brand foundation for their new venture.
  • Solopreneurs wanting to refine their personal brand and attract ideal clients.
  • Business owners looking to revitalize their existing brand and differentiate themselves in the market.
  • Leaders wanting to align their team with the brand vision and values.
  • Professionals in any field who want to gain valuable brand-building knowledge and skills.
  • Individuals interested in learning about the latest trends and best practices in branding.
  • Students seeking to enhance their resume and prepare for a career in marketing or branding.
  • Anyone who believes in the power of branding and wants to contribute to building a stronger brand for their company, team, or themselves.

Additionally, this workshop can be especially beneficial for:

  • Companies undergoing a rebranding or brand refresh process.
  • Teams facing challenges with brand awareness, differentiation, or consistency.
  • Organizations looking to improve their marketing ROI and brand impact.

No matter your specific role or experience level, if you’re passionate about building strong brands and want to gain valuable insights and actionable strategies, then this workshop is for you!

Workshop Agenda

  • Welcome and workshop overview
  • Icebreaker activity to connect and energize participants
  • Setting shared goals and expectations
  • Internal Analysis: Explore your brand’s mission, vision, values, and core offerings.
  • External Analysis: Evaluate your brand perception in the market through competitor analysis and customer feedback.
  • SWOT Analysis: Identify your brand’s strengths, weaknesses, opportunities, and threats.
  • Brand Consistency Assessment: Analyze messaging and visual identity across channels.
  • Brand Promise Evaluation: Does your brand deliver on its promised value?
  • Messaging Effectiveness: Are your messages clear, concise, and resonating with your audience?
  • Brand Personality Alignment: Does your brand personality authentically reflect your values?
  • USP Identification: How can you differentiate yourself from competitors?
  • Developing a brand improvement plan: Prioritize key areas for improvement.
  • Brainstorming actionable steps: Define tactics and timelines to implement your plan.
  • Resource identification: Explore valuable tools and resources to support your journey.
  • Key takeaways and action items recap
  • Open forum for questions and discussion

Do you find the Agenda intriguing?

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Did we tell you, its a FREE Session (no strings attached, for real)

Brand Audit Workshop

About your Brand

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